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conte
Basic information
Overview
conte is a fashion brand for adult women launched by UNITED ARROWS for the Fall/Winter 2024 season. It is directed by Emiri Henmi. With “Novel BEIGE” as its statement and “NATURAL MODE” as its concept, the brand offers clothing centered on considered tailoring and craftsmanship, combining feminine silhouettes with menswear-inspired details. Its range also includes shoes, bags, accessories, and more.
Concept
NATURAL MODE
Tagline
Novel BEIGE
Parent brands
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UNITED ARROWS 1989
conte is a women’s store brand developed by UNITED ARROWS. Officially presenting “NATURAL MODE,” it is positioned as an independent brand that combines standard items made with reliable tailoring with feminine silhouettes and menswear-inspired details. Unlike UNITED ARROWS’ focus on dresswear and BEAUTY&YOUTH’s casual focus, it offers a more mode-oriented approach for the everyday lives of mature women.
A natural mode line for mature women