Tagline
If outerwear is armor that emboldens you, lingerie is a veil that envelops your pure, hidden true self
ANTHEM A FEROMONE is a lingerie line for women launched in 2024 by the Japanese fashion brand ANTHEM A. It involves the parent brand’s designer, Mariko Suzuki, and Naoshi Yoshida, who oversees planning and production. The line positions lingerie as “a veil that envelops the pure, hidden true self.” Centered on reimagining femininity and ideals, and expressing a holistic beauty from both within and without, it brings ANTHEM A’s respect for individuality and its mix-and-match philosophy to lingerie.
Concept
Reimagining femininity and ideals to express holistic beauty from both within and without