Tagline
A cup of coffee in one hand, and ACOC in the other
ACOC is a lifestyle brand launched by Lee Subin in Seoul, South Korea, in 2019. With lightweight fabric bags as its main collection, the brand offers items suited to everyday use, including bags, accessories, and apparel. Centered on the idea of discovering things that are “familiar yet new, ordinary yet beautiful,” it proposes adding small changes to daily life. Lightweight, practical fabric bags are its signature, and the brand is carried by select shops in South Korea and overseas, including Japan.
Concept
Our everyday lives are full of things that are familiar yet new, ordinary yet beautiful.