Aesop

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Country: Australia
Founded: 1987 1980s
Category: Beauty and cosmetics Fragrance Lifestyle products
Related brands: Beauty and cosmetics brands founded in the 1980s Beauty and cosmetics brands from Australia

Overview

Tagline

Formulations for Skin, Hair & Body

Aesop is a luxury skincare brand founded by hairdresser Dennis Paphitis in Melbourne, Australia, in 1987. Its offerings center on skincare, haircare, body care, fragrance, and homewares, and it is characterized by carefully selected formulations combining plant-derived and laboratory-made ingredients. Aesop has company-owned stores around the world and is known for store designs tailored to each location.

Concept

Distinguished by botanical and laboratory-generated ingredients of the highest quality.

Aesop characteristics

Main traits of Aesop

Polished & dressy: Clean silhouettes and polished, elegant dressing.
Minimal & basics: Minimal design and clean everyday staples.
Luxury & heritage: Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Aesop relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.