Tagline
because clothes should be fun to wear!
agnès b. enfant is a children’s brand launched by agnès b. in 1981 in Paris (2 Rue du Jour). It carries forward the world of its women’s and men’s collections through the house’s “codes,” such as prints and fabrics, while placing emphasis on quality and comfort. The clothes embody “because clothes should be fun to wear!” and are presented as garments that can be worn for a long time, often passed from older children to younger ones.
Concept
With agnès b. enfant, the house imagines clothes that are full of life, irreverent, funny, easy to wear and durable, often passed from older children to younger ones!