Tagline
Like adding flowers to everyday life
ajouter flow is a Japanese fashion brand that debuted on September 25, 2024. It was launched through Adastria’s young creator support project “LEAD PROJECT” and is directed by Yoshiki Ogawa. Centered on tops, denim, slacks, outerwear, and bags, it proposes styles for men and women. It aims to “propose styles that capture the mood of the present day, like adding flowers to everyday life,” with the spirit and playfulness of hopeful teenagers at its core, and seeks to add beauty and brightness to those who wear its clothes.
Concept
It proposes styles that capture the mood of the present day. With the hopeful spirit of teenagers, it embraces playfulness, adding beauty and brightness to the wearer and making them more vibrant.