Tagline
Luxury Athleisure For Powerful Women Everywhere.
ALALA is a U.S. women's activewear brand founded in New York in 2014 by Singapore-born Denise Lee. It offered luxury athleisure designed to be worn throughout the day, from running, yoga, and training to work and going out. Set against the backdrop of urban life in New York, the brand emphasized combining fashion and function, as well as style, comfort, sophistication, and versatility, developing products centered on timeless design, quality, and a fit tailored to the body. The brand name derives from Alala, a goddess in Greek mythology whose name means “battle cry,” and the brand embraced a philosophy of supporting strong, independent women. The brand ended at the end of 2025.
Concept
We're building the go-to wardrobe for vibrant women with sophisticated style who are moved by life.