Alanui

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Overview

Alanui is a luxury knitwear brand founded in Milan, Italy, in 2016 by siblings Carlotta Oddi and Nicolò Oddi. Its signature piece is the shawl-collar cardigan, and it develops knitwear-focused lines for women and men, as well as a home collection and Alanui Finest. The brand’s core is creating pieces inspired by travel, with the aim of making a “lifelong companion” that accompanies the wearer through life. It places importance on Italian craftsmanship and the selection of sustainable materials. It continues to operate through its official website and collections.

Concept

Creating knitwear inspired by travel as a “lifelong companion” that accompanies the wearer through life.

Alanui characteristics

Alanui: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Alanui

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Alanui relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2017
2017 Sub-brand
Alanui Kids
Clothing

A kids’ offshoot line that scales down the main line

Alanui Kids is a children’s line officially developed by Alanui. Children’s clothing offer

Alanui Kids is a children’s line officially developed by Alanui. Children’s clothing offerings have been documented since around 2017, primarily cardigans and knitwear that reproduce the brand’s iconic patterns and design elements such as fringe in children’s sizes. While following the main line’s designs, its products form a range with materials and knitting processes optimized for children, serving to extend the brand’s collections to families.

- Sub-brand
Alanui Finest
Clothing

A premium line complementing luxury essentials

Alanui Finest is a premium knitwear diffusion line launched by Alanui in 2023. In contrast

Alanui Finest is a premium knitwear diffusion line launched by Alanui in 2023. In contrast to the brand’s signature decorative jacquard cardigans, it uses high-quality materials such as cashmere and silk blends and offers minimalist wardrobe essentials for men and women, including sweaters, jacket-cardigans, robe coats, trousers, and accessories, made with techniques such as rib knitting and fine-gauge knitting. First introduced for Fall/Winter 2023–24, the line is positioned to complement seasonless luxury knitwear through artisanal knitting techniques and rare materials.

- Sub-brand
Alanui Home
Lifestyle products

A textile line extending into the home category

Alanui Home (home collection) is a line centered on home textiles such as blankets, throws

Alanui Home (home collection) is a line centered on home textiles such as blankets, throws, cushions, and towels. It adapts the brand’s signature jacquard patterns, fringe, and other details for interiors, extending the handcraft and design developed in apparel into living spaces. The line continues to be sold through the official website and select retailers.

Collaboration partners

Dates and partner brands

All collaborations
2024.12.04

Alpha Industries

A 2024 collaboration with Alanui. Alpha’s technical MA-1 bomber was reinterpreted in the context of Alanui’s luxurious knitwear, handwork, and ornamentation, resulting in a special model with a crafted feel.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Alanui

Country of origin, founding year, categories and parent brands.

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Features and values

Wearers and lines

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