FILA HERITAGE

Basic information

Country
Italy
Founded
2016

Overview

FILA HERITAGE is a heritage line documented as having been rolled out in 2016 by FILA, a sports brand originating in Biella, Italy. FILA traces its origins to a knitwear factory founded by the Fila brothers in 1911. The line draws on archives and tenniswear designs from the 1970s to the 1990s, reinterpreting apparel and footwear for contemporary sports and lifestyle. Its signature elements include a red, white, and blue color scheme and the F-Box logo, with the fusion of classic and contemporary styles at its core.

Concept

A tribute to the brand’s rich history and its creative reinterpretation

Tagline

1911 Everyday Since

Parent brands

  • FILA 1911

    FILA HERITAGE is a collection that reworks the sportswear and lifestyle designs FILA has developed over many years for contemporary everyday wear. Centered on the brand’s red, white, and blue colors, the F-Box logo, and coordinated sets and classic silhouettes evoking Italian sportswear, it brings together the inheritance of the archive and contemporary wearability. In contrast to WHITE LINE, which focuses on the history of tennis; ATHLETICS, which encompasses competition and training; and FUSION, which is aimed at younger consumers, HERITAGE is not limited to a specific sport and serves to extend FILA’s distinctive classic brand expression into the everyday wardrobe.

    An everyday line representing the brand’s classics