Tagline
Happy Earth, Happy People
ALAVAGUE is a recycled nylon bag brand operated by PV, launched in Seoul, South Korea, in 2023. It focuses on backpacks, shoulder bags, and crossbody bags, and also offers items such as hats and T-shirts. More than 80% of its materials are environmentally conscious. The brand name means “by the wave” in French, and it expresses a warning about environmental pollution through a story called “Pink Wave.” Centered on an episodic world depicting survivors after an apocalypse and the message “Everyone’s bag for survival,” the brand balances practicality and sustainability.
Concept
A brand created with fear as its design inspiration and hope as its driving force.