ALEXANDER DIGENOVA is a US-based streetwear brand launched in 2015 by designer Alexander Digenova, who is from Laguna Beach, California. Centered on countercultural influences such as punk, heavy metal and grunge, and the reworking of vintage and surplus materials, the brand focuses on hoodies, jackets and custom work. It is stocked by SSENSE and select shops in various countries, and orders are shipped from Los Angeles.
Concept
Translates punk, heavy metal and grunge countercultural influences into contemporary streetwear, reworking vintage and surplus materials with a focus on self-expression.