ALL-IN is a Paris-based fashion brand and magazine founded by photographer Benjamin Baron and designer Broor August Vestbo. In 2015, Baron launched the annual independent publication ALL–IN. After producing collections that reused vintage and secondhand clothing for photo shoots, the project expanded from 2019 onward to sell its pieces. Centered on “recontextualizing”—deconstructing, reconstructing, and reinterpreting existing garments—the brand produced in small quantities to avoid overproduction. In 2025, the brand was renamed August Barron, bringing its operations as ALL-IN to an end.
Concept
Recontextualizing (recontextualization)