Altea

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Overview

Altea is an Italian fashion brand founded in Milan in 1892 by Giuseppe Sartori. It began as a specialty tie shop and, under family ownership, gradually expanded into knitwear, scarves, shirts, accessories, and informal tailoring. In the 1990s, it established total looks for men and women. The brand places emphasis on quality materials and color, with a Made in Italy approach to production, and the fourth generation of the Sartori family currently leads the business.

Concept

Altea is a contemporary lifestyle label for men and women that celebrates Italy in all its technicolour glory.

Altea characteristics

Altea: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Altea

Polished & dressy
Clean silhouettes and polished, elegant dressing.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Altea relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Altea

Country of origin, founding year, categories and parent brands.

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Features and values

Wearers and lines

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