AMELIA is a womenswear brand from Chihuahua, Mexico. It was founded in 2016 by three siblings: Mariana, Fernanda, and Hector Diaz Byron. Drawing on their upbringing surrounded by Mexico’s fashion industry, the brand creates clothing and accessories inspired by the women of Chihuahua. Its philosophy centers on the idea of the “AMELIA woman,” who finds her own style and expresses her individuality and self-love through clothing. The brand offers small runs of dresses, pants, tops, shoes, and other items. In 2021, it opened an online store and expanded its reach throughout Mexico.
Concept
A feminine, creative girl full of self-love who loves expressing herself through elements of her clothing that make her unique.