ANATOLE

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Country: France
Founded: 2018 2010s
Category: Lifestyle products
Related brands: Lifestyle products brands founded in the 2010s Lifestyle products brands from France

Overview

Tagline

URBAN ESSENTIALS DESIGNED TO LAST

ANATOLE is a French umbrella brand conceived by David Kapikian while he was studying in Bristol, UK, and established in Paris in 2018. Centered on “micro umbrellas” that are lightweight, compact, and durable, it offers folding umbrellas, umbrellas for both sun and rain, and clear dome umbrellas for children. The brand proposes practical products that complement urban life and clothing, and emphasizes long-lasting quality and design as a response to the overproduction and overconsumption associated with disposable umbrellas. Its official slogan is “URBAN ESSENTIALS DESIGNED TO LAST,” and the brand is based in France and distributed worldwide.

Concept

ANATOLE wants to reverse this trend by fighting overproduction and overconsumption.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2022

Year Brand Category Description

2022

ANATOLE KIDS

Sub-brand

Lifestyle products

A line for children that expands ANATOLE’s range

ANATOLE KIDS is ANATOLE’s official kids’ line, developed for children. The collection laun

ANATOLE KIDS is ANATOLE’s official kids’ line, developed for children. The collection launched in September 2022, carrying forward ANATOLE’s original light weight, durability, and ease of use while featuring a transparent bubble-dome shape, a natural wood handle, and an opening and closing mechanism designed to reduce the risk of pinched fingers for children aged 3 and up. Unlike compact umbrellas and parasols for adults, this line is designed around children’s field of vision, safe independent use, and playful patterns. Within ANATOLE’s product range, it is positioned as a distinct sub-line that expands the brand into the kids’ market.

2022 Sub-brand

ANATOLE KIDS

Lifestyle products

A line for children that expands ANATOLE’s range

ANATOLE KIDS is ANATOLE’s official kids’ line, developed for children. The collection laun