Tagline
Revelation through concealment
anggae is a contemporary womenswear brand launched in 2024 by the Fashion Division of South Korea’s Samsung C&T. Primarily targeting younger generations, it offers clothing and bags that naturally enhance the female silhouette, with a focus on feminine design, layering, and the expression of materials and details. The brand’s philosophy is to express the body’s silhouette boldly and sensually, naturally bringing out its inherent beauty. Since its simultaneous launch in South Korea, the United States, Japan, and China in June 2024, the brand has expanded its availability through online platforms and select shops both in South Korea and abroad.
Concept
Boldly and sensually expressing the body’s silhouette to naturally reveal its inherent beauty