Tagline
Along with your life. Make one's life positive.
ànuke is a fashion brand founded in Japan in 2024 by Hiromi Funabiki. It is operated by LIFE's Inc., with Funabiki serving as director and designer. Focusing on womenswear, the brand offers clothing and accessories suited to everyday wear, creating pieces with an emphasis on balancing masculine and feminine elements and on comfort. The brand name combines “anu,” meaning “unadorned,” and “nuke,” conveying a relaxed, effortless quality. Its stated ethos is “Being close to everyday life. Helping those who wear the clothes live positively.” From an urban perspective, it proposes clothing that becomes part of the wearer's individuality.
Concept
Being close to everyday life. Helping those who wear the clothes live positively. Clothing woven from these two ideas brings comfort, adapts to various lifestyles, and becomes part of one's individuality.