Tagline
AREA is the world where possibility meets occasion.
AREA is a womenswear and accessories fashion brand founded in New York in 2014 by Beckett Fogg and Piotrek Panszczyk. Named after a legendary Manhattan nightclub, it develops collections around the tension between “intimacy and spectacle.” Currently under the creative direction of Nicholas Aburn, the brand brings together the precision of European craftsmanship and the energy of New York subculture, producing its collections in a Milan atelier.
Concept
Named for the legendary Manhattan nightclub that turned evenings into experiences, AREA inhabits the tension between intimacy and spectacle.