Billionaire Boys Club Kids

Primary categories

Overview

Tagline

WEALTH IS OF THE HEART AND MIND, NOT THE POCKET.
Billionaire Boys Club Kids is the kids' line of Billionaire Boys Club, a streetwear brand based in New York, USA. It follows the world of the brand, founded by Pharrell Williams and NIGO® in 2003, and first launched for children in 2014. Its offerings focus on T-shirts, hoodies, sweatshirts, and other items featuring graphics such as the Astronaut logo. Its mantra is “WEALTH IS OF THE HEART AND MIND, NOT THE POCKET.”

Concept

We challenge our community to perceive wealth in humanity, compassion, creativity and curiosity.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2003
2003 Parent brand
Billionaire Boys Club
Clothing

A kids’ line derived from the parent brand that carries forward its logos

Billionaire Boys Club Kids is a kids’ line derived from the parent brand, carrying forward

Billionaire Boys Club Kids is a kids’ line derived from the parent brand, carrying forward its main motifs and archival logos. It systematically offers staple items such as T-shirts, sweatshirts, and outerwear, adapted to children’s sizes. Presented as a distinct category within the official sales channels, it builds connections with families and junior consumers by optimizing sizing and specifications for younger customers while maintaining design continuity.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Billionaire Boys Club Kids

Country of origin, founding year, categories and parent brands.