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Midnight Studios
Basic information
- Country
- United States
- Founded
- 2014
- Category
- Clothing / Accessories / Footwear / Watches / Art projects
Overview
MIDNIGHT STUDIOS is a fashion brand founded in 2014 by designer Shane Gonzales, who is based in Los Angeles, USA. Drawing on youth cultures such as music and skateboarding, it creates primarily menswear centered on punk/rock elements and streetwear, spanning graphic pieces to tailoring. The brand is also known for collaborations with Off-White, Converse, and Vans.
Concept
Combines the punk and youth street styles in an anti-aesthetic manner.
Sub-brands
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MIDNIGHT STUDIOS by Shane Gonzales 2014
Established when Midnight Studios relaunched and reorganized in 2022, this is the brand’s highest-level designer collection. Presented on the runway and positioned as a “designer line” distributed primarily through retail, it is responsible for proposals with a stronger collection focus, including tailoring, in addition to the brand’s traditional streetwear elements. Under the same structure, its role is distinct from the more everyday “MIDNIGHT,” the sub-label “MIDNIGHT RAVE” with A$AP Rocky, and the collaboration-focused “MIDNIGHT ART DEPT.”
The highest-level line responsible for runway presentations
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MIDNIGHT RAVE 2017
“MIDNIGHT RAVE” is a themed sub-label rooted in 1990s rave and electronic culture. Beginning with a collaboration with A$AP Rocky (AWGE), it has focused primarily on capsules and collaborations tied to pop-ups and events. It strongly emphasizes visual elements and experiences distinct from those of the parent brand, and builds community through project operations that include live events and pop-ups. MIDNIGHT RAVE is registered as a trademark under the name Midnight Studios LLC.
An experiential sub-line centered on rave culture
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MIDNIGHT ART DEPT. 2022
“MIDNIGHT ART DEPT.” is a project-oriented offshoot line launched by MIDNIGHT STUDIOS (founded by Shane Gonzales), primarily handling collaborations and capsule collections centered on music, film, and art. While the main MIDNIGHT STUDIOS by Shane Gonzales label is a designer collection focused on production in Japan and Italy, MIDNIGHT ART DEPT. releases logo- and graphic-driven items directly to consumers at more accessible price points through limited licensing projects and pop-ups. It has collaborated with Motörhead, Ozzy Osbourne, The Batman, and The Lost Boys, among others, and serves as a separate channel for the parent brand’s collaboration activities.
A special-project line for music and film collaborations