AT THE MOMENT is an apparel brand based in California, United States, active since around 2014 with John Kim as one of its co-founders. Its offerings center on T-shirts and include hoodies, sweatshirts, hats, and other items. The brand turns a wide range of subjects, including furniture, food, nature, and urban culture, into humorous graphics. It takes an approach that does not take its graphics too seriously and continually accumulates ideas as they occur, describing itself as “At The Moment is an ongoing database of ideas.”
Concept
At The Moment is an ongoing database of ideas