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MIDNIGHT RAVE
Basic information
- Country
- United States
- Founded
- 2017
- Category
- Clothing / Art projects
Overview
MIDNIGHT RAVE is a sub-label of Midnight Studios, founded in 2017 as a collaborative project by rapper A$AP Rocky and Shane Gonzales, a designer at Midnight Studios. Drawing on 1990s electronic/rave culture, it focuses on apparel such as hoodies, T-shirts, and sweatshirts, and presents collections in conjunction with pop-ups and events held in an actual rave format. It also holds live sales in collaboration with NTWRK and others, and its products are sometimes made in Los Angeles.
Concept
An experiential sub-label that fuses fashion and music, rooted in 1990s electronic/rave culture.
Parent brands
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Midnight Studios 2014
“MIDNIGHT RAVE” is a themed sub-label rooted in 1990s rave and electronic culture. Beginning with a collaboration with A$AP Rocky (AWGE), it has focused primarily on capsules and collaborations tied to pop-ups and events. It strongly emphasizes visual elements and experiences distinct from those of the parent brand, and builds community through project operations that include live events and pop-ups. MIDNIGHT RAVE is registered as a trademark under the name Midnight Studios LLC.
An experiential sub-line centered on rave culture