Tagline
a mindful use of resources
AMUR is an American ready-to-wear brand that began in New York in 2017. It is led by founder and creative director Sophia Shannon and offers womenswear and evening dresses. The brand name is an abbreviation of “A Mindful Use of Resources,” reflecting its commitment to using resources thoughtfully. The brand emphasizes material sourcing and makes clothing using natural fibers, cellulosic fibers, and recycled and regenerated materials.
Concept
Great style does not have to come at the expense of our environment, and design can strike a balance between beauty and good intentions.