AO.LA

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Overview

AO.LA is a casual, denim-focused sister line launched in 2017 by the US brand ALICE + OLIVIA. Designed by creative director Stacey Bendet, the line offered denim alongside rock T-shirts, knitwear, jackets, and other items. The designs were created in New York and produced in Los Angeles, proposing a style inspired by 1970s Los Angeles. It was presented with the concept of “casual, cool weekend style and jeans that can be dressed up.”

Concept

Casual, cool weekend style and jeans that can be dressed up

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2002
2002 Parent brand
Alice + Olivia
Clothing

A casual line focused on denim and everyday wear

AO.LA is a sister line centered on denim, launched by ALICE + OLIVIA in 2017. Stacey Bende

AO.LA is a sister line centered on denim, launched by ALICE + OLIVIA in 2017. Stacey Bendet positioned it as “another West Coast face” of the main brand, offering everyday casual wear such as T-shirts and jackets alongside denim. While the parent brand covers a broad range of womenswear, the line is presented as taking on the denim and casualwear segment with retro elements.

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