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ASHCROFT

ASHCROFT

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Country: South Korea
Founded: 2009 2000s
Category: Eyewear
Related brands: Eyewear brands founded in the 2000s Eyewear brands from South Korea

Overview

Tagline

BE CLASSIC WITH MODERN

ASHCROFT is a Korean eyewear brand launched in 2009 by eyewear designer Shim Ik-tae in Seoul and New York. Centered on glasses and sunglasses, the brand is built around adding a modern sensibility to classic values. Drawing inspiration from literature, philosophy, music, and art, it incorporates stories about people and works into model names and designs. Its frames balance practicality and experimentation. The brand has developed series including Ginsberg, HUGE, Holden Caulfield, and Ryunosuke, with founder Shim Ik-tae leading the brand as design director.

Concept

Eyewear that adds a modern sensibility to classic values

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Frequently asked questions about ASHCROFT

Country of origin, founding year, categories and parent brands.

Related keywords

Styles

Classic style

Features and values

Brand stories

Culture

Music

Primary categories