Tagline
MODERN BRITISH DESIGN, INSPIRED BY THE PAST, LIVING IN THE PRESENT.
Aubin is a British menswear brand launched by Peter Williams in 2008. Its predecessor, Aubin & Wills, began as a sister brand to Jack Wills and closed in 2012 before relaunching as Aubin in 2021. Today, the brand focuses primarily on menswear inspired by British culture and traditions. It reinterprets past designs for contemporary life and offers clothing that prioritizes quality and is made to be worn for a long time. The brand advocates “quality over quantity” and is also a certified B Corporation.
Concept
Everything we do at Aubin is inspired by British heritage and cultural identity. We encourage intelligent choices promoting a message of quality above quantity.