BASIC COTTON is a unisex casualwear brand launched in South Korea in spring 2013. It is led by its representative and designer, Jeong Jeong-jun, and has developed a range of cotton-based items, including sweatshirts, hoodies, pants, shirts, outerwear, and bags. The brand adds trend-conscious elements and distinctive use of color and logos to basic items, and also offers Color Logo and Studio lines. It aims to create clothes people would want to cherish for a long time, and is distributed through major online stores in South Korea and retailers in Japan. Business information and product distribution were also confirmed in 2026.
Concept
The brand presents items that are trendy while expressing a basic sensibility unique to BASIC COTTON.