B.DY by Garage

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Overview

Tagline

IT FEELS AS GOOD AS IT LOOKS.
B.DY by Garage is a womenswear diffusion line launched in 2022 by Garage, which originated in Montreal, Canada. It focuses on everyday wear designed to accommodate the body's movements, including tops, tanks, and bodysuits made with seamless materials. The brand's official slogan is “IT FEELS AS GOOD AS IT LOOKS.” and it describes B.DY as “suitable for every vibe and every attitude - it's your second skin.” At launch, singer Chlöe Bailey was featured as the face of the campaign.

Concept

B.DY is suitable for every vibe and every attitude - it's your second skin.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1975
1975 Parent brand
Garage
Clothing

A derivative line focused on seamless bodywear

B.DY by Garage is a dedicated line centered on seamless materials, officially offered by G

B.DY by Garage is a dedicated line centered on seamless materials, officially offered by Garage and described on its official page as an “exclusive line.” While Garage’s main line covers a wide range of everyday clothing, including denim, tops, dresses, and outerwear, B.DY focuses on items such as body-hugging tops, tanks, and bodysuits, with an emphasis on fit and freedom of movement. It has been presented in a campaign featuring Chlöe Bailey, but the name is consistently styled as “by Garage,” and the line is offered under the Garage brand. Whereas Garage for All broadens the target audience, B.DY is a sub-line that differentiates its product range around materials and fit.

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