Berenice

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Overview

Tagline

THE COOLEST GIRL
BERENICE is a fashion brand founded in Paris, France, in 2004 by Frederic Cleef. It grew initially with knitwear, including cashmere, at its core, and now focuses on women’s prêt-à-porter and accessories. Known for its wing motif on the back, the brand is currently under the artistic direction of Natasha Bazic and presents a “retro cool” wardrobe with the slogan “THE COOLEST GIRL.” It is sold through its own stores in France as well as multi-brand stores internationally.

Concept

A “retro cool” wardrobe that is the true DNA of Berenice. The Berenice woman embodies “The Coolest Girl”: radiant and free, with effortless Parisian elegance.

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
2008-2024
2008 Sub-brand
Berenice Homme
Clothing

A past offshoot line that expanded into the men’s market

Berenice Homme was a menswear line launched by Berenice for the Fall/Winter 2008–2009 seas

Berenice Homme was a menswear line launched by Berenice for the Fall/Winter 2008–2009 season. It was established to expand Berenice’s collections, which had primarily focused on women, into the men’s market, offering a casual yet refined men’s wardrobe that included cashmere, coats, T-shirts, denim, and leather jackets. It was sold at Berenice’s own stores and multi-brand stores. Whereas Berenice Kids extended the age range, Berenice Homme is positioned as a past offshoot line that expanded the brand into a different gender segment.

2012 Sub-brand
Berenice Kids
Clothing

A past offshoot line that expanded the brand into children's wear

Berenice Kids was a children's offshoot line launched by Berenice around 2007. It targeted

Berenice Kids was a children's offshoot line launched by Berenice around 2007. It targeted girls aged 6–12 and extended the brand's approach to clothing into kidswear for an age group distinct from that of its women's main line. In 2010, it was featured at industry trade shows as a children's clothing line, but sales have since ended. While BRN Studio is a premium line for adult women, Berenice Kids was an age-specific line that represented a past expansion into the market.

2024 Sub-brand
BRN Studio
Clothing

A premium line focused on urban tailoring

BRN Studio is a premium line launched by Berenice for Fall/Winter 2024. Developed under a

BRN Studio is a premium line launched by Berenice for Fall/Winter 2024. Developed under a new creative structure, it was designed as a collection of around 40 styles that differs from the brand’s usual retro-cool womenswear, with a stronger emphasis on tailoring, urban silhouettes, and the construction of details. In addition to Berenice’s directly operated stores, it is distributed through multi-brand stores and is positioned within the brand as a core derivative line serving a more sophisticated customer base and a higher price range.

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Country of origin, founding year, categories and parent brands.

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Materials

Wearers and lines

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