Tagline
THE COOLEST GIRL
Concept
A “retro cool” wardrobe that is the true DNA of Berenice. The Berenice woman embodies “The Coolest Girl”: radiant and free, with effortless Parisian elegance.
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Tagline
THE COOLEST GIRL
A “retro cool” wardrobe that is the true DNA of Berenice. The Berenice woman embodies “The Coolest Girl”: radiant and free, with effortless Parisian elegance.
Parent brands and sub-brands, ordered by founding year.
A past offshoot line that expanded into the men’s market
Berenice Homme was a menswear line launched by Berenice for the Fall/Winter 2008–2009 seas
Berenice Homme was a menswear line launched by Berenice for the Fall/Winter 2008–2009 season. It was established to expand Berenice’s collections, which had primarily focused on women, into the men’s market, offering a casual yet refined men’s wardrobe that included cashmere, coats, T-shirts, denim, and leather jackets. It was sold at Berenice’s own stores and multi-brand stores. Whereas Berenice Kids extended the age range, Berenice Homme is positioned as a past offshoot line that expanded the brand into a different gender segment.
A past offshoot line that expanded the brand into children's wear
Berenice Kids was a children's offshoot line launched by Berenice around 2007. It targeted
Berenice Kids was a children's offshoot line launched by Berenice around 2007. It targeted girls aged 6–12 and extended the brand's approach to clothing into kidswear for an age group distinct from that of its women's main line. In 2010, it was featured at industry trade shows as a children's clothing line, but sales have since ended. While BRN Studio is a premium line for adult women, Berenice Kids was an age-specific line that represented a past expansion into the market.
A premium line focused on urban tailoring
BRN Studio is a premium line launched by Berenice for Fall/Winter 2024. Developed under a
BRN Studio is a premium line launched by Berenice for Fall/Winter 2024. Developed under a new creative structure, it was designed as a collection of around 40 styles that differs from the brand’s usual retro-cool womenswear, with a stronger emphasis on tailoring, urban silhouettes, and the construction of details. In addition to Berenice’s directly operated stores, it is distributed through multi-brand stores and is positioned within the brand as a core derivative line serving a more sophisticated customer base and a higher price range.
A past offshoot line that expanded into the men’s market
Berenice Homme was a menswear line launched by Berenice for the Fall/Winter 2008–2009 seas
Berenice Homme was a menswear line launched by Berenice for the Fall/Winter 2008–2009 season. It was established to expand Berenice’s collections, which had primarily focused on women, into the men’s market, offering a casual yet refined men’s wardrobe that included cashmere, coats, T-shirts, denim, and leather jackets. It was sold at Berenice’s own stores and multi-brand stores. Whereas Berenice Kids extended the age range, Berenice Homme is positioned as a past offshoot line that expanded the brand into a different gender segment.
A past offshoot line that expanded the brand into children's wear
Berenice Kids was a children's offshoot line launched by Berenice around 2007. It targeted
Berenice Kids was a children's offshoot line launched by Berenice around 2007. It targeted girls aged 6–12 and extended the brand's approach to clothing into kidswear for an age group distinct from that of its women's main line. In 2010, it was featured at industry trade shows as a children's clothing line, but sales have since ended. While BRN Studio is a premium line for adult women, Berenice Kids was an age-specific line that represented a past expansion into the market.
A premium line focused on urban tailoring
BRN Studio is a premium line launched by Berenice for Fall/Winter 2024. Developed under a
BRN Studio is a premium line launched by Berenice for Fall/Winter 2024. Developed under a new creative structure, it was designed as a collection of around 40 styles that differs from the brand’s usual retro-cool womenswear, with a stronger emphasis on tailoring, urban silhouettes, and the construction of details. In addition to Berenice’s directly operated stores, it is distributed through multi-brand stores and is positioned within the brand as a core derivative line serving a more sophisticated customer base and a higher price range.
Country of origin, founding year, categories and parent brands.
Berenice is from France.
Berenice was founded in 2004.
Berenice covers the following categories: Clothing, Bags, Accessories, Footwear.