BHOĒM is a womenswear brand launched in A Coruña, Spain, by British retailer NEXT. Gabino Felgueroso and Caroline Tello led its launch, and the brand began taking shape in May 2025. Its offerings include dresses, tops, knitwear, bottoms, and jackets. The official introduction describes the brand as guided by a contemporary bohemian spirit, emphasizing versatility, careful craftsmanship, and an effortless approach to fashion, and as combining femininity with boldness.
Concept
BHOĒM aims to create a wardrobe that embodies versatile pieces, refined craftsmanship, and an effortless approach to fashion. Our collections driven by a contemporary bohemian spirit are redefined for the modern women. Feminine, instinctive, romantic yet bold, BHOĒM is a brand of contrasts.