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Bianchi Lif-E

Bianchi Lif-E

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Country: Italy
Founded: 2019 2010s
Category: Lifestyle products
Related brands: Lifestyle products brands founded in the 2010s Lifestyle products brands from Italy

Overview

Tagline

Lif-E is much more than a new e-bike product range for Bianchi – it’s a new world

Bianchi Lif-E is an electric mobility program by Italian bicycle manufacturer Bianchi. Bianchi is a brand whose production began in Milan in 1885, launched by Edoardo Bianchi. In 2019, Lif-E was introduced as the Electric Intelligence programme Lif-E, with sustainability, well-being and innovation as its three pillars. Through e-bikes such as the T-Tronik e-MTB, e-Spillo (city/trekking) and Long Island, it proposes new experiences of mobility and lifestyle.

Concept

built on three pillars: sustainability, well-being and innovation

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1885

Year Brand Category Description

1885

Bianchi

Parent brand

Lifestyle products

A cross-category line that expands electric mobility

A program introduced by Bianchi to expand into electric mobility, it began as a framework

A program introduced by Bianchi to expand into electric mobility, it began as a framework bringing together a new range of e-bikes rather than a single model. At the time of its announcement, it included models such as T-Tronik and e-Spillo and was positioned as a new world addressing new forms of mobility and lifestyles. It serves to extend Bianchi’s bicycle offering into electric mobility.

1885 Parent brand

Bianchi

Lifestyle products

A cross-category line that expands electric mobility

A program introduced by Bianchi to expand into electric mobility, it began as a framework