Bianchi

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Overview

Bianchi is a bicycle brand that began in Milan, Italy, in 1885, when Edoardo Bianchi opened his first workshop. It offers a diverse range of products, including road, gravel, MTB, and e-bikes, for professional riders and a broad range of casual users, from people who enjoy nature to those seeking to get around quickly in the city. Its approach to product-making is grounded in a commitment to craftsmanship, with an emphasis on design, style, and taste, described as “a regola d’arte.” Guided by the belief that “the best test is racing,” it established Reparto Corse, its racing division, and has continued to refine and test its products both technically and through riding experience.

Concept

a commitment to build products as artisans – “a regola d’arte”, distinguishing design, style and taste.

Related brands

Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
2006-2019
2006 Sub-brand
Bianchi Milano
Clothing

A brand offshoot line extending into apparel

An apparel offshoot line reviving a name from Bianchi’s history, it is developed through a

An apparel offshoot line reviving a name from Bianchi’s history, it is developed through a dedicated business unit in which Bianchi collaborates with Santini, sharing responsibility for planning, production, and sales. It covers road, gravel, and MTB, as well as casual wear, extending the world of the bicycles into clothing. Separate from the racing division Reparto Corse, it is positioned to reach into everyday wear.

2019 Sub-brand
Bianchi Lif-E
Lifestyle products

A cross-category line that expands electric mobility

A program introduced by Bianchi to expand into electric mobility, it began as a framework

A program introduced by Bianchi to expand into electric mobility, it began as a framework bringing together a new range of e-bikes rather than a single model. At the time of its announcement, it included models such as T-Tronik and e-Spillo and was positioned as a new world addressing new forms of mobility and lifestyles. It serves to extend Bianchi’s bicycle offering into electric mobility.

- Sub-brand
Bianchi Reparto Corse
Lifestyle products

The top-tier racing line responsible for competition development

An upper-tier line organized as a racing division that consolidates Bianchi’s competition

An upper-tier line organized as a racing division that consolidates Bianchi’s competition development, grounded in the development philosophy of 1885. It is responsible for testing race bikes and components and applying the technology to RC models such as Oltre RC and Impulso RC. Among the broad range of models for general consumers, it places the greatest emphasis on competitive application and development testing, and leads the high-performance segments of gravel and road cycling.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Bianchi

Country of origin, founding year, categories and parent brands.

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Features and values

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