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Bianchi Milano

Bianchi Milano

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Country: Italy
Founded: 2006 2000s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2000s Clothing brands from Italy

Overview

Tagline

Bianchi Milano: a living legend

Bianchi Milano is an apparel brand centered on cycling, launched by the Italian company Bianchi (F.I.V. E. Bianchi S.p.A.). In 2006, a new high-performance men's line was unveiled at Pitti Immagine Uomo. Under the concept of Bicycle Lifestyle, it spans apparel, accessories, footwear, and other categories centered on cycling. In addition to technical cycling wear for road, gravel, and mountain biking, it also offers casual wear for lifestyle use, and states that its product range is designed in Italy.

Concept

Bianchi Milano is devoted to celebrating the culture of cycling as a lifestyle.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1885

Year Brand Category Description

1885

Bianchi

Parent brand

Lifestyle products

A brand offshoot line extending into apparel

An apparel offshoot line reviving a name from Bianchi’s history, it is developed through a

An apparel offshoot line reviving a name from Bianchi’s history, it is developed through a dedicated business unit in which Bianchi collaborates with Santini, sharing responsibility for planning, production, and sales. It covers road, gravel, and MTB, as well as casual wear, extending the world of the bicycles into clothing. Separate from the racing division Reparto Corse, it is positioned to reach into everyday wear.

1885 Parent brand

Bianchi

Lifestyle products

A brand offshoot line extending into apparel

An apparel offshoot line reviving a name from Bianchi’s history, it is developed through a