Tagline
Age doesn't matter
BOB is a men's fashion brand founded in 2006 in Prato, Tuscany, Italy, by designers Alessio Bonaiuti and Tommaso Bellini. Starting with polo shirts and T-shirts, it has expanded into shirts, knitwear, jackets, outerwear, and other categories. Its collections span casualwear to sportswear, with craftsmanship such as hand embroidery, hand painting, and garment washing, alongside a focus on color. Its official concept is “YOUR PERSONAL COLOR.” Rooted in Prato's textile industry and artisanal skills, the brand is characterized by Made in Italy production that combines machine manufacturing with handwork. It has developed internationally through ongoing participation in events such as PITTI UOMO.
Concept
YOUR PERSONAL COLOR