Black Label by La Perla

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Overview

Black Label by La Perla is a luxury lingerie sub-brand launched in autumn 2003 by La Perla, a lingerie maison originating in Bologna, Italy. La Perla was founded in 1954 by corset maker Ada Masotti. Centered on sensuality and eroticism, Black Label offered lingerie featuring lace, tulle, silk, feathers, and bead embellishments. It was relaunched for Fall/Winter 2013 under creative director Giovanni Bianchi, with “The Art of Eros” as its theme. As of July 2026, it is not listed among the current lines on the official website and is considered a discontinued line.

Concept

The Art of Eros

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1 brands
Founded
1954
1954 Parent brand
La Perla
Clothing

A special line emphasizing luxury and fashion appeal

Black Label by La Perla was an independent line launched by La Perla in 2003, with a stron

Black Label by La Perla was an independent line launched by La Perla in 2003, with a strong emphasis on a retro direction and a sense of luxury. It was developed under a name and concept distinct from the regular La Perla line, and offered more fashion-oriented proposals within lingerie. In the 2009 brand reorganization, it was integrated into La Perla itself, but it has reappeared intermittently since then. It can therefore be recognized as a historical sub-line that was treated independently for a certain period, rather than merely a seasonal name.

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