BLUE CHIP

The official lifestyle line through which BLUE CHIP expands into areas of daily life beyond apparel. The official store presents it separately from the main BLUECHIP category and GOOD NEIGHBORS SHIRTS, bringing together tableware and home goods such as coffee, mugs, plates, glasses, and aprons. While BLUE CHIP itself focuses primarily on clothing, this line extends the brand’s graphics and product offerings into everyday dining and living spaces.

A spin-off line that began in the Spring/Summer 2018 season as a shirt collection running alongside BLUE CHIP’s regular collection. While BLUE CHIP’s overall range covers apparel, this line focuses exclusively on shirts, centering on “7DAYS SHIRTS” and emphasizing designs for everyday wear and tailoring by Tokyo artisans. It is now handled under an independent shirt brand name by major retailers and fashion media, and is positioned as a line with a specialization distinct from BLUE CHIP’s main collection.