Tagline
CHOOSE LOVE
BLUELUE is a lifestyle brand founded in South Korea in 2025. Directed by Kwak Eunchae, who works as a tattoo artist under the name “blue,” the brand offers fashion items and accessories such as caps, bags, plush toys, and key rings centered on LUE, a blue alien. Its theme is “CHOOSE LOVE,” and it aims to convey love, peace, healing, protection, and positive energy through LUE. Drawing on tattoo expression, it creates products that combine characters and messages, and has begun expanding into Japan as a culture brand originating in South Korea.
Concept
HELLO EARTHLINGS, CHOOSE LOVE.