Concept
designed specifically to complement a curvier shape, rather than just extending the styles found in the women’s department
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designed specifically to complement a curvier shape, rather than just extending the styles found in the women’s department
Parent brands and sub-brands, ordered by founding year.
A project line that expands fit options from a petite-focused starting point
As a JCPenney private brand, it currently offers women’s apparel and jewelry, including to
As a JCPenney private brand, it currently offers women’s apparel and jewelry, including tops, dresses, pants, skirts, plus, and petite sizes. In 2025, it launched a collection for petites in collaboration with Ally Brooke, based on Bold Elements. Within the brand portfolio, it is positioned primarily around accommodating different body types and completing outfits.
A project line that expands fit options from a petite-focused starting point
As a JCPenney private brand, it currently offers women’s apparel and jewelry, including to
As a JCPenney private brand, it currently offers women’s apparel and jewelry, including tops, dresses, pants, skirts, plus, and petite sizes. In 2025, it launched a collection for petites in collaboration with Ally Brooke, based on Bold Elements. Within the brand portfolio, it is positioned primarily around accommodating different body types and completing outfits.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
Bold Elements is from United States.
Bold Elements covers the following categories: Clothing, Accessories.
Bold Elements is a sub-brand of JCPenney.