Bold Elements

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Overview

Bold Elements is a JCPenney private label for women. It offers a wide range of sizes, including plus sizes and petite, across tops, dresses, pants, and skirts, as well as fashion jewelry. JCPenney indicates that its private labels, including Bold Elements Plus, aim to complement curvier shapes, designing and curating colors, patterns, fabrics, and other elements for a range of body types.

Concept

designed specifically to complement a curvier shape, rather than just extending the styles found in the women’s department

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1 brands
Founded
1902
1902 Parent brand
JCPenney
Clothing

A project line that expands fit options from a petite-focused starting point

As a JCPenney private brand, it currently offers women’s apparel and jewelry, including to

As a JCPenney private brand, it currently offers women’s apparel and jewelry, including tops, dresses, pants, skirts, plus, and petite sizes. In 2025, it launched a collection for petites in collaboration with Ally Brooke, based on Bold Elements. Within the brand portfolio, it is positioned primarily around accommodating different body types and completing outfits.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Bold Elements

Country of origin, founding year, categories and parent brands.

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