JCPenney

A workwear-oriented brand that remains in JCPenney’s men’s workwear department, it currently focuses on scrubs, work shirts, pants, and coats. Its range includes regular through Big & Tall sizing, with a strong role in bringing together clothing for everyday work. It has a clearly distinct role from dress-oriented lines such as Stafford and J. Ferrar and casual offerings such as Mutual Weave and St. John’s Bay, serving as an option for practical clothing designed for the workplace.

A JCPenney women’s brand that was reworked with Jason Bolden in 2023, it was originally developed as a line of staples spanning work and weekends, and day and night. It offers blouses, pants, dresses, and outerwear, with sizes ranging from XS–3X and 2–24W. Among JCPenney’s women’s brands, it plays a strong role in providing the foundations of a wardrobe suited to both the office and everyday wear.

A men’s private label reintroduced by JCPenney in 2021, it offers suits, sport coats, dress shirts, shoes, and accessories, as well as pajamas and underwear. While J. Ferrar focuses on a more modern style, Stafford emphasizes a neater, more classic look and supports JCPenney’s men’s dresswear category as a mainstay for workwear and more formal occasions.

Within JCPenney’s private-label lineup, St. John's Bay serves as a staple brand at the core of its casualwear offering. In menswear, it extends into apparel for outings and outdoor activities through St. John's Bay Outdoor, as well as Big & Tall and Adaptive options; in womenswear, it includes plus sizes and covers everything from everyday wear to seasonal outer layers.

A private label that JCPenney has developed in the baby and toddler category, it was reworked in 2022 to expand its colors and sizes. It currently covers newborns through 5T and features adaptive designs, grow-with-me cuffs, and OEKO-TEX-certified materials. Within children's clothing, it serves as a foundational line for everyday dressing.

Arizona Jean Co., which dates back to the 1990s, is a line redesigned by JCPenney in 2022 for today's generation. Centered on denim, it has expanded into clothing, shoes, accessories, and Arizona Body, with a stronger emphasis on full-look offerings across fits, genders, and sizes. It is broadly accessible as an entry point for younger consumers, while also forming one of the broadest assortments within JCPenney's casual range.

In 2020, following a comprehensive overhaul, JCPenney’s a.n.a was redefined as a women’s denim lifestyle brand. Centered on size-inclusive jeans, it brings together everyday wear ranging from shirts, tops, and jackets to accessories. While Arizona offers a broader entry point for younger consumers, a.n.a serves as the foundational denim line for women.

A women's intimates brand restructured by JCPenney in 2021, offering bras, panties, shapewear, and sleepwear as a unified range. It provides a wide range of sizes from 32A to 46G and XS to 3XL, along with 7 skin tones, addressing different body types and preferences. While Worthington and a.n.a form the foundation of clothing, Ambrielle serves to support what is worn underneath.

The brand responsible for JCPenney's activewear, reconfigured in 2021 to include EVERAIR technology. It spans women's, men's, girls', and boys' categories, with features for exercise such as moisture-wicking and quick-drying, breathability, stretch, and pockets. Xersion is a core functional apparel line that supports not only sports use but also ease of movement in everyday life.

JCPenney's styleisure brand, introduced in 2020 and expanded to menswear in 2021. Rather than being limited to athleisure, it is designed to combine comfort and appearance suited to the day’s activities across work, going out, and staying at home, and has expanded to include womenswear, menswear, and accessories. Amid the reorganization of private brands, it is positioned as a cross-category line centered on comfort.

A women’s brand launched by JCPenney in 2021, added to elevate the positioning of its women’s private-label portfolio. It offers blouses, dresses, skirts, denim, and jackets, with an emphasis on material texture and refined silhouettes. While Stylus and a.n.a support everyday wear, Ryegrass provides a more polished offering.

A children’s inclusive-design brand launched by JCPenney in 2021, it foregrounds clothing designed to be worn across differences in shape, size, style, and ability. It offers sizes 2T through 22, with adaptive features and options for school use. While Okie Dokie covers toddler essentials, Thereabouts provides a broader foundation in children’s clothing that extends through school age.

A JCPenney private brand launched in 2022, it addresses annual cultural milestones through apparel, gifts, accessories, and home goods for families. It is developed by the in-house Creative Coalition and makes donations during each relevant cultural month. Rather than a regular clothing line, its role centers on thematic programming and community engagement.

Introduced by JCPenney in 2022, this men's casual brand starts with jeans and retains workwear elements, offering everything from T-shirts, button-ups, knitwear, jackets, and shoes. It also caters to sizes XS–5XLT and adaptive needs, with a strong role in expanding the everyday casual wardrobe compared with the dressier J. Ferrar and Stafford.

As a JCPenney private brand, it currently offers women’s apparel and jewelry, including tops, dresses, pants, skirts, plus, and petite sizes. In 2025, it launched a collection for petites in collaboration with Ally Brooke, based on Bold Elements. Within the brand portfolio, it is positioned primarily around accommodating different body types and completing outfits.

A men’s brand restructured by JCPenney in 2021, it was shaped to combine contemporary style with ease of wear. Its broad range includes tailored suits, dress shirts, pants, layering pieces, shoes, and accessories, and it was also re-curated with Jason Bolden in 2023. More modern than Stafford, it serves as a central menswear dress line for occasions ranging from work to social events.