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Hope & Wonder

Hope & Wonder

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Country: United States
Founded: 2022 2020s
Category: Clothing Accessories Lifestyle products
Related brands: Clothing brands founded in the 2020s Clothing brands from United States

Overview

Tagline

commemorate moments that matter

Hope & Wonder is a private label launched by JCPenney in 2022. In addition to apparel for families, it offers gifts, accessories, and home products, celebrating cultural observances throughout the year—including Black History Month, Women’s History Month, Pride, Juneteenth, and Hispanic Heritage Month—under the theme “moments that matter.” For initiatives marking each observance, JCPenney makes donations to nonprofit organizations. Valerie Harris developed the brand concept, and the in-house JCPenney Creative Coalition is responsible for developing the collections.

Concept

designed to commemorate moments that matter

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1902

Year Brand Category Description

1902

JCPenney

Parent brand

Clothing

A themed line focused on cultural programming and donations

A JCPenney private brand launched in 2022, it addresses annual cultural milestones through

A JCPenney private brand launched in 2022, it addresses annual cultural milestones through apparel, gifts, accessories, and home goods for families. It is developed by the in-house Creative Coalition and makes donations during each relevant cultural month. Rather than a regular clothing line, its role centers on thematic programming and community engagement.

1902 Parent brand

JCPenney

Clothing

A themed line focused on cultural programming and donations

A JCPenney private brand launched in 2022, it addresses annual cultural milestones through