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Frye & Co.
Basic information
- Country
- United States
- Founded
- 2022
Overview
Frye & Co. is a lifestyle brand launched by U.S. retailer JCPenney on September 12, 2022, inspired by the heritage of The Frye Company (Frye), a long-established American footwear brand. It offers footwear, apparel, handbags, and more for women and men, centered on Western-inspired styles and grounded in craftsmanship, quality, and authenticity.
Concept
Born from the legacy of Frye, Frye & Co. is a brand rooted in craftsmanship, heritage, and timeless style.
Tagline
CRAFTED FOR ALL
Parent brands
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The Frye Company 1863
A lifestyle label conceived as a derivative line for JCPenney, drawing on the worldview and craftsmanship of The Frye Company (Frye). Launched at JCPenney in September 2022, it offers a “western American” collection that includes apparel as well as boots and handbags. It serves to present an entry point to the heritage built by the main Frye brand to a broader distribution network and customer base.
A mass-market lifestyle line for JCPenney