Tagline
Elevated essentials, designed to last.
DAL is a womenswear brand founded in 2022 in Los Angeles, United States, by Lebanese-American creative director Dana Mortada. It offers a minimalist wardrobe for the modern woman as seasonal capsules produced in small runs, and carries tote bags and accessories alongside clothing. The brand brings together Lebanese cultural heritage, European tailoring, and Los Angeles craftsmanship, with an emphasis on long-lasting designs, responsible material sourcing, and ethical production. Guided by the words “timeless, grounded, and consciously created,” the brand is built around production in local ateliers and a circular approach.
Concept
Timeless, grounded, and consciously created—dāl is built on regenerative principles that seamlessly weave artistry, fashion, and commerce into a circular, sustainable model.