The Frye Company

Basic information

Country
United States
Founded
1863

Overview

The Frye Company (Frye) is a footwear and leather goods brand founded by John A. Frye in March 1863 in Marlborough, Massachusetts, United States. Its product range centers on boots and shoes and also includes bags, accessories, and apparel. The brand officially uses “THE ORIGINAL. THE AUTHENTIC. THE ONLY.” and continues to make products with a tradition of craftsmanship at its core. Frye and Co. is also offered as a line for JCPenney.

Concept

With a heritage rooted in craftsmanship, Frye awakens the curious, the courageous, the adventurous in all of us.

Tagline

THE ORIGINAL. THE AUTHENTIC. THE ONLY.

Sub-brands

  • Frye & Co. 2022

    A lifestyle label conceived as a derivative line for JCPenney, drawing on the worldview and craftsmanship of The Frye Company (Frye). Launched at JCPenney in September 2022, it offers a “western American” collection that includes apparel as well as boots and handbags. It serves to present an entry point to the heritage built by the main Frye brand to a broader distribution network and customer base.

    A mass-market lifestyle line for JCPenney

  • Frye Supply 2023

    An occupational footwear line launched by The Frye Company under a partnership between Authentic Brands Group and Warson Brands. Designed for the work and safety footwear market in the United States and Canada, its products incorporate specifications based on ASTM 2413 safety standard requirements, including protective toes and slip-resistant outsoles. While Frye & Co. serves as a fashion-oriented lifestyle extension, this line develops the brand’s assets with a focus on functional requirements in work environments.

    Occupational footwear designed to meet safety standards