Stylus

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Country: United States
Founded: 2020 2020s
Category: Clothing Footwear
Related brands: Clothing brands founded in the 2020s Clothing brands from United States

Overview

Tagline

It's Styleisure™ for all-day, everyday comfort.

Stylus is an apparel private label introduced by JCPenney in 2020. As “styleisure,” it takes an approach distinct from athleisure, centering on “style” and “comfort” for the multifaceted moments of everyday life. Its offerings include cardigans, easy pants, jumpsuits, and T-shirts. Its products are still available on JCPenney’s official e-commerce site.

Concept

our Stylus brand provides the looks our customers are craving in their multifaceted daily lives

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1902

Year Brand Category Description

1902

JCPenney

Parent brand

Clothing

A cross-category everyday line centered on comfort

JCPenney's styleisure brand, introduced in 2020 and expanded to menswear in 2021. Rather t

JCPenney's styleisure brand, introduced in 2020 and expanded to menswear in 2021. Rather than being limited to athleisure, it is designed to combine comfort and appearance suited to the day’s activities across work, going out, and staying at home, and has expanded to include womenswear, menswear, and accessories. Amid the reorganization of private brands, it is positioned as a cross-category line centered on comfort.

1902 Parent brand

JCPenney

Clothing

A cross-category everyday line centered on comfort

JCPenney's styleisure brand, introduced in 2020 and expanded to menswear in 2021. Rather t