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Ryegrass

Ryegrass

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Country: United States
Founded: 2021 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from United States

Overview

Tagline

Shine, confidently, effortlessly

Ryegrass debuted on May 24, 2021, as JCPenney’s private label for women’s apparel. Its offerings include blouses, dresses, skirts, denim, shorts, vests, and jackets, and it became available at 400 stores and on jcp.com. The concept is “The Ryegrass collection is designed to complement her natural beauty and femininity.”

Concept

The Ryegrass collection is designed to complement her natural beauty and femininity.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1902

Year Brand Category Description

1902

JCPenney

Parent brand

Clothing

A new line responsible for a more elevated offering for women

A women’s brand launched by JCPenney in 2021, added to elevate the positioning of its wome

A women’s brand launched by JCPenney in 2021, added to elevate the positioning of its women’s private-label portfolio. It offers blouses, dresses, skirts, denim, and jackets, with an emphasis on material texture and refined silhouettes. While Stylus and a.n.a support everyday wear, Ryegrass provides a more polished offering.

1902 Parent brand

JCPenney

Clothing

A new line responsible for a more elevated offering for women

A women’s brand launched by JCPenney in 2021, added to elevate the positioning of its wome