a.n.a

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Overview

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Honestly Good Jeans
a.n.a is a private label for women launched by JCPenney in 2006. Centered on denim, it offers a wide range of products, including jeans, jackets, tops, dresses, casual items in different styles, shoes, and accessories. The brand is positioned as “a new approach” for the modern casual woman. It continues to be sold as a.n.a on JCPenney’s official website.

Concept

"a new approach" for the modern casual woman

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1902
1902 Parent brand
JCPenney
Clothing

A staple line that serves as the foundation for women’s denim

In 2020, following a comprehensive overhaul, JCPenney’s a.n.a was redefined as a women’s d

In 2020, following a comprehensive overhaul, JCPenney’s a.n.a was redefined as a women’s denim lifestyle brand. Centered on size-inclusive jeans, it brings together everyday wear ranging from shirts, tops, and jackets to accessories. While Arizona offers a broader entry point for younger consumers, a.n.a serves as the foundational denim line for women.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about a.n.a

Country of origin, founding year, categories and parent brands.

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