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BOSS

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Country
Germany
Founded
1970 1970s
Category
Clothing Bags Accessories Footwear Eyewear Watches Fragrance Wallets
Related brands
Clothing brands founded in the 1970s Clothing brands from Germany

Primary categories

Related categories

Overview

Tagline

Be Your Own BOSS
BOSS is a fashion brand originating in Metzingen, Germany. As the core brand of HUGO BOSS, founded by Hugo Ferdinand Boss in 1924, BOSS was launched in the early 1970s. Centered on tailoring, it offers a premium 24/7 wardrobe encompassing casualwear, athleisure, accessories, fragrances, and more, and is sold worldwide through directly operated stores and licensed products. BOSS has developed several lines, including BOSS Selection and BOSS Orange.

Concept

A modern premium 24/7 wardrobe centered on tailoring and encompassing casualwear and athleisure.

BOSS characteristics

BOSS: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of BOSS

Sporty & sportswear
Sportswear and styles inspired by physical activity.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Minimal & basics
Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of BOSS relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2003
2003 Sub-brand
BOSS GREEN
Clothing

A sportswear line serving the activewear category

BOSS GREEN was reorganized from BOSS Golf, which began in 1997. Since 2003, it has offered

BOSS GREEN was reorganized from BOSS Golf, which began in 1997. Since 2003, it has offered sporty everyday wear and performance apparel combining functional materials and fashion. Compared with BOSS’s tailoring-focused core line, it serves a role in providing items specialized for activewear. In the 2016 brand reorganization, a policy of integration into the BOSS core alongside BOSS Orange was announced. Since then, it has been positioned within the BOSS collection to complement its sportswear and activewear offerings.

Collaboration partners

Dates and partner brands

All collaborations
2023.06.09

ASICS

ASICS described the collaboration with BOSS as its “first BOSS collaboration.” On June 9, 2023, it released GEL-RESOLUTION 9 as a limited edition, incorporating a design for Matteo Berrettini.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromGermanyfounded in the1970s

MCM Germany Founded in 1976 Clothing In common Clothingbrands fromGermanyfounded in the1970s

Brands from Germany founded in the 1970s

Cazal Germany Founded in 1975 Eyewear In common Brands from Germany founded in the 1970s
Porsche Design Germany Founded in 1972 Eyewear In common Brands from Germany founded in the 1970s

Frequently asked questions about BOSS

Country of origin, founding year, categories and parent brands.

Related keywords

Features and values

Tailoring

Related links

Brands from Germany Brands founded in 1970 Brands founded in the 1970s Brands from Germany founded in 1970 Brands from Germany founded in the 1970s Clothing brands Clothing brands from Germany Clothing brands founded in the 1970s