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MCM

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Country
Germany
Founded
1976 1970s
Category
Clothing Bags Wallets
Related brands
Clothing brands founded in the 1970s Clothing brands from Germany

Primary categories

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Overview

Tagline

MCM: A tribute to bold luxury travel
MCM (Modern Creation München) is a luxury brand founded in Munich, Germany, in 1976. Since Michael Cromer created its first travel pieces, the brand has focused on handbags, backpacks, leather accessories, and travel goods. It currently also designs and manufactures in Italy, Germany, and South Korea, with “Mobility remains at the heart of the Haus” at its core.

Concept

Mobility remains at the heart of the Haus

MCM characteristics

MCM: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of MCM

Streetwear
Elements of streetwear, skateboarding and hip-hop.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of MCM relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromGermanyfounded in the1970s

BOSS Germany Founded in 1970 Clothing In common Clothingbrands fromGermanyfounded in the1970s

Brands from Germany founded in the 1970s

Cazal Germany Founded in 1975 Eyewear In common Brands from Germany founded in the 1970s
Porsche Design Germany Founded in 1972 Eyewear In common Brands from Germany founded in the 1970s

Frequently asked questions about MCM

Country of origin, founding year, categories and parent brands.

Related keywords

Materials

Leather

Related links

Brands from Germany Brands founded in 1976 Brands founded in the 1970s Brands from Germany founded in 1976 Brands from Germany founded in the 1970s Clothing brands Clothing brands from Germany Clothing brands founded in the 1970s