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Boucheron

Boucheron

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Country: France
Founded: 1858 1850s
Category: Accessories Watches
Related brands: Accessories brands founded in the 1850s Accessories brands from France

Overview

Tagline

Since 1858, Boucheron has been reinventing the codes of High Jewelry.

BOUCHERON is a high jewelry maison founded by Frédéric Boucheron in Paris, France, in 1858. It focuses on high jewelry, jewelry, and watches, and opened a boutique at 26 Place Vendôme in 1893. Its official statement is “Since 1858, Boucheron has been reinventing the codes of High Jewelry.” It has signature collections such as Quatre and Jack de Boucheron, and operates internationally under Kering.

Concept

Rock crystal, sand or flower petals... Since 1858, Boucheron has been reinventing the codes of High Jewelry. Discover a story of daring, creativity and innovation, where each creation pushes back the boundaries of the possible.

Boucheron characteristics

Main traits of Boucheron

Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Boucheron relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.