Byredo

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Overview

BYREDO is a luxury brand founded by Ben Gorham in Stockholm, Sweden, in 2006. With fragrance at its core, it spans multiple fields, including makeup, home, leather goods, and accessories, creating with a focus on translating memories and emotions into objects and experiences. Founder Ben Gorham leads the creative direction, and the brand also has lines such as Byproduct. Known as a fragrance brand, it has a global presence across beauty and lifestyle.

Concept

Born from a desire to translate memories and emotions into objects and experiences.

Byredo characteristics

Byredo: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Byredo

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Luxury & heritage
Position in the luxury market and connections to fashion history and culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Byredo relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Byredo

Country of origin, founding year, categories and parent brands.

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